The wine club story from Video 3-4, Why Analytics Has to Be Problem Driven, timecode 00:23 shows that the analytics proposed for their pro-active churn management failed because:
5.
Question 5
The wine club story from Video 3-4, Why Analytics Has to Be Problem Driven, timecode 00:23 shows that the analytics proposed for their pro-active churn management failed because:
1 point
There were not enough customers who used the wine club to be able to build a good predictive model