Brand Identity and Strategy Quiz

Brand Identity and Strategy Quiz Answer. In this post you will get Quiz & Assignment Answer Of Brand Identity and Strategy Quiz

 

Brand Identity and Strategy Quiz

Offered By ”IE Business School”

Enroll Now

Week- 1

Peer-graded Assignment: A1.2: Segmentation on your most loved brand.

Download

 

Week- 2

Peer-graded Assignment: A2.2: Positioning on your most loved brand.

Download

Week- 3

Peer-graded Assignment: A3.2 Create a brand house of a brand you love.

 

Download

Download

Download

Download

 

Week- 4

Peer-graded Assignment: A4.2 Identity cues on your most loved brand

Download

Download

Download

 

Week- 5

1. Brand Identity and Strategy

1.
Question 1
Which are the four pillars to build a brand?
1 point

a) Product, price, promotion, place.

b) Differentiation, relevance, steem, and knowledge.

c) Identity, differentiation, strategy, value.

2.
Question 2
What is a positioning statement?

1 point

a) A statement that summarizes the brand positioning decided by the organization.

b) The claim used for advertising.

c) The basic strategic goal of the organization.

3.
Question 3
What is a brand house?

1 point

a) A compilation of the different elements of the brands architecture.

b) A blueprint for everything will be communicated about a brand.

c) The backbone of the storytelling of a brand.

4.
Question 4
How to build a brand personality?

1 point

a) Defining its buyer personas.

b) Defining the emotional triggers that people can connect with.

c) Defining its visual identity.

5.
Question 5
What are the main characteristics of a logo?

1 point

a) Visible, different, reproducible.

b) Different, clear, strong.

c) Simple, memorable, timeless.

 

 

 

 

 

 

Download

Leave a Comment