: A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. After they finish shopping, they decide to buy a few snacks to eat in the car on the way home. What type of decision-making process best describes this purchase? View
: You are part of a team designing and marketing a new product that will launch in South America. Your company’s last global market campaign targeting consumers at the bottom of the income inequality pyramid failed dismally and the pressure is on to be successful this time. How will you avoid errors from past launches? View
: Consider the demand curve of a new fitness monitor. How would you expect the demand curve to change when its market population grows? View
: A company is reviewing its marketing and pricing strategies to see if it is doing enough to differentiate customer value segments. They offer five types of digital cameras and research shows that most consumers are purchasing the two lowest priced cameras in the product line. These camera models include the most coveted features and are popular with a wide range of consumers. Which of the following strategies might best help the company manage what customers pay by segment? View
: A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. They’ve planned and budgeted carefully because they need to buy enough furniture and goods to furnish their living room and set up their kitchen. These purchases are very important because they’ll be hosting large study groups and preparing meals with frequent guests in these rooms. What type of decision-making process best describes these purchases? View
: Which of the following best describes a company that is well-positioned to expand into a global market and sell to consumers at the bottom of the income inequality pyramid? View
: Patrick and Jen own an indoor moon bounce facility. They currently offer a discount for a group of five or more people, and there are few restrictions on when or how the passes are used or who is considered a group. How might the group discount create a problem Patrick and Jen would rather avoid? View
: Melika has an internship at an office downtown. She enjoys eating lunch out twice a week, but her lunch break is short and she needs to be careful about keeping costs down. How would you best describe her purchasing process? View
: Gretchen and Beien have purchased their first house and are thrilled to have a laundry room after using a public laundromat for years. Which of the following laundry room purchases will most likely be a low involvement process? View
