Sellers should avoid providing an opportunity for customers to trade down, or purchase a lower price item with virtually the same features. By increasing the restrictions or removing features that are important to the customer segment, Patrick and Jen can better manage what customers are paying.
Patrick and Jen own an indoor moon bounce facility. They currently offer a discount for a group of five or more people, and there are few restrictions on when or how the passes are used or who is considered a group. How might the group discount create a problem Patrick and Jen would rather avoid?
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