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Melika has an internship at an office downtown. She enjoys eating lunch out twice a week, but her lunch break is short and she needs to be careful about keeping costs down. How would you best describe her purchasing process?

Melika wishes to project a certain image and influence people’s perceptions of herself by her lunch decisions.

The price Melika is willing to pay for lunch will be significantly impacted by her consideration set.

Melika may be looking for lunch specials or collect coupons for making frequent, habitual purchases.

Melika is a buyer who will spend a significant amount of time conducting research into lunch prices and options.

Buyers like Melika who make repeat low involvement, high visibility purchases consider price to be important for repeat purchases and may look for deals.

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