A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. They’ve planned and budgeted carefully because they need to buy enough furniture and goods to furnish their living room and set up their kitchen. These purchases are very important because they’ll be hosting large study groups and preparing meals with frequent guests in these rooms. What type of decision-making process best describes these purchases?


These are high involvement and visibility purchases. The roommates have spend a significant amount of time and effort researching prices and determining the consideration set, and the living room and kitchen will be the most public spaces in their house.

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