: A home baker is transitioning to selling her baked goods to retail stores. She has done some research on what similar sellers are offering, but she needs to figure out the best package sizes and prices for her cookies and scones. Which tool will offer the best insight? View
: Review: You’ve just been hired at a company that has launched several successful global market campaigns. One of your first tasks is to analyze previous global market launches targeting consumers at the bottom of the income inequality pyramid. Which of these strategies do you conclude helped make previous global market product roll outs successful? View
: Your team is choosing a new project management software system and has developed a list of the necessary specifications and technical requirements of the software. In this business to business transaction, how will your team most likely analyze the price of possible software solutions? View
: FitStyle, a company that makes stylish and affordable athletic shoes, is thinking of differentiating its shoes based on weight, support, and footbed cushioning. They’ve made a price ladder to compare their current product offerings and prices to their main competitors. What data would show where FitStyle may need to add a product offering? View
: A company that designs and manufactures desk organizers and accessories is analyzing the features and prices of its product line. They want to compare these to the product prices and features of the main market competitors. Which tool will offer the best insight? View
: How can you find the optimal price for a segment when you know the demand function and marginal cost? View
: Imagine you work at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team has created a price piano in order to better understand hot price points in the market. Which of the following strategies represents the best next step based on the results of the price piano? View
: FitStyle, a company that makes stylish and affordable athletic shoes, has determined that it needs to focus on one customer segment rather than trying to serve multiple customer segments. How could they still optimize their business? View
: FitStyle, a company that makes stylish and affordable athletic shoes, is trying to determine how many customer segments they can serve. Which of these indicates they may have difficulty serving a particular customer segment? View
: You’ve just been hired at a company that has launched several successful global market campaigns. One of your first tasks is to analyze previous global market launches targeting consumers at the bottom of the income inequality pyramid. Which of these strategies do you conclude helped make previous global market product roll outs successful? View
