Marketing Mix Fundamentals Quiz Answer. In this post you will get Quiz Answer Of Marketing Mix Fundamentals
Marketing Mix Fundamentals Quiz
Offered By ”IE Business School”
Week- 1
Graded Quiz
1.
Question 1
Danone was producing 33 different flavours of Activia. After some time they decided to introduce a new
flavour to the yogurts family. From a product policy viewpoint, this was a:
(https://www.alimentasonrisas.es/es/marcas/lacteos/yogur/activia)
1 point
- brand extension
- product line extension
- multibrand strategy
- new brand strategy
2.
Question 2
The French company Bic, founded in1945, originally
produced ballpoint pens, and later on they added to the Bic products family
items such as disposable lighters (1973) and razors. From a product policy
viewpoint, this was a:
1 point
- Product line extension
- Multibrand strategy
- Brand extension
- New brand strategy
3.
Question 3
The Spanish group Inditex
originally launched the Zara brand in 1975. From a point of view of the Ansoff matrix, opening
more stores of Zara in Spain would be:
1 point
- Diversification Strategy
- New Product Development Strategy
- New Market Development Strategy
- Market Penetration Strategy
4.
Question 4
As time passed by, the Inditex group launched different brands in Spain, such as Pull & Bear (1991), Massimo Dutti, Bershka (1998), Stradivarius, Oysho (2001), Zara Home (2003), y Uterqüe (2008).
From a point of view of the Ansoff matrix, this process would be considered as:
1 point
- Diversification Strategy
- New Market Development Strategy
- Market Penetration Strategy
- New Product Development Strategy
5.
Question 5
Mr. Isak Andic, the owner of Mango, has established a subsidiary named Punta Na, whose main purpose is to buy premium commercial space, which is normally leased to Mango stores.
From a point of view of the Ansoff matrix, this process would be considered as:
1 point
- New Product Development Strategy
- Diversification Strategy
- Market Penetration Strategy
- New Market Development Strategy
6.
Question 6
In 2016, product categories such
as printed newspapers, hats and fixed telecommunications are in phase of:
1 point
- Introduction
- Maturity
- Decline
- Growth
7.
Question 7
“Cash-cow products” are products
with:
1 point
- Big market share, low market growth rate
- Small market share, low market growth rate
- Big market share, high market growth rate
- Small market share, high market growth rate
8.
Question 8
ALL “dog
products” should ALWAYS be killed.
1 point
- False
- True
9.
Question 9
“Star Products”:
1 point
- Don´t require funds to grow
- Don´t generate funds
- Generate more funds than those they require to grow
- Generate funds but still require funds to continue its expansion
Week- 2
Graded Quiz
1.
Question 1
Read the following statements and decide which
alternative is correct:
1 point
None of them
Dynamic pricing is the best way to define prices
Auctions are the best way to define prices
Both previous alternatives (a+b)
2.
Question 2
Prices of a certain product go up
when:
1 point
Both of the alternatives
Demand increases
Supply decreases
None of the alternatives
3.
Question 3
The best way to maximize income
in a product with an elastic demand curve is by:
1 point
None of them
It cannot be defined.
Decreasing prices
Increasing prices
4.
Question 4
Decreasing
prices of a product with inelastic demand curve allows to:
1 point
Increase income
Increase quantity of products sold
Increase market share
Increase profits
5.
Question 5
The
“ceiling” for a price is given by:
1 point
The government and other regulators
The value generated to the customer
The competitors
All of them
6.
Question 6
Which of the following statement
(or statements) about “Cost based pricing” is (are) not true:
1 point
Cost based pricing is called a “top-down” approach
None of them are true
The margins are calculated as a % of the production costs or the sales price
Cost-based pricing is the easiest way to calculate a price
7.
Question 7
Among the three “general pricing approaches”, the best method to define a price is:
1 point
None of the above
Competitors´parity pricing
Cost-based pricing
Value to the customer pricing
Week- 3
Graded Quiz
1.
Question 1
Which channel functions
help to fulfill the Completed transactions?
1 point
Information
Financing
Risk Taking
Physical Distribution
2.
Question 2
Please select the key
factors in Channel Management.
1 point
Select
Update
Train and Motivate
Evaluate
3.
Question 3
Which parts of the
definition describes Trade Marketing?
1 point
Increment the offer form the manufacturer
Share costs among players
Strategic Alliance
Develop Joint Activities
4.
Question 4
Which are the main
components of a Retail Strategy?
1 point
Target Market and Format/Marketing Mix only.
Target Market and Format/Marketing Mix and Sustainable Competitive Advantage
Target Market and Sustainable Competitive Advantage only.
None of them
5.
Question 5
Which is the entry strategy McDonald’s uses?
1 point
Direct Investment
Joint Venture
Franchise
6.
Question 6
Which of the following could we classify the website and service Booking.com?
1 point
Pure Click
Brick & Click
Week- 4
Graded Quiz
1.
Question 1
Which of the following are Marketing Communication Functions?
1 point
They can inform or show customers how
and why a market offering is used.
Can contribute to brand profitability.
Could be and incentive or reward for
trial or usage.
Allows companies to link their brands to other people, place, events,
brands, experiences, feelings and things.
2.
Question 2
Which are the main
objectives of Effective Communication?
1 point
Category sales
Brand awareness
Brand attitude
Brand purchase intention
3.
Question 3
Which of the following
models is not a Promotion Budget Method?
1 point
Affordable Method
Customer based method
Objective-and-task method
Payback period
4.
Question 4
Which of the following is NOT a major decision for a company in deciding using Sales Promotion?
1 point
Establish its objectives
Select the tools
Attractive creativity for consumer
Evaluate the results
5.
Question 5
Which are the main benefits of Direct Marketing?
1 point
Make marketer’s offer and strategy visible to customers and competitors.
Reach prospects at the right moment and be read by more interested prospects.
Test alternative media and messages to find the most cost-effective or efficient approach.
Can measure responses to their campaigns to gauge which have been the
most profitable.
6.
Question 6
Which 3 of the following are NOT Mass Communications Media?
1 point
Direct Marketing
Sales Force
Interactive marketing
Public Relations and Publicity
7.
Question 7
Which of the following is not a Sales Force Management Issue?
1 point
Sales Force Size
Informal Feedback
Training and Supervising sales representatives
Motivating Sales Representatives
