You work for a performing arts center that is a venue for concerts, plays, dance performances, and other events. The owners are considering the possibility of creating annual season passes in addition to the single performance tickets currently offered. How could you best find out your target segments’ preferences and willingness to pay for these annual tickets?

 
 
 
 
 
 

Conjoint analyses help sellers understand the trade-offs consumers are willing to make in order to purchase products at a certain price.

Other Questions Of This Category

A performing arts center that is a venue for concerts, plays, dance performances, and other events has just made annual season passes available. When customers purchase the annual season passes…

Your team needs to gather information on your target segments' willingness to pay for leather ankle boots. What would be the best way to get this information?

You work for a company that has created wooden blocks based on famous architectural sites. You are going to conduct a survey to measure customers' willingness to pay. Which of the following would be…

FitStyle, a company that makes stylish and affordable athletic shoes, has determined that it needs to focus on one customer segment rather than trying to serve multiple customer segments. How could…

Patrick and Jen own an indoor moon bounce facility. Can you predict the most likely outcome if they sell tiered tickets that offer increasing access to additional play structures and a highly coveted…

Imagine you've just joined a company that is setting prices for a new product and needs to measure willingness to pay. Why might you try to convince your team to conduct a survey?

A karate school for youth and adults has just conducted a client survey after its successful second year of business. Some customers noted that costs increased significantly in the second year. Owners…

Patrick and Jen own an indoor moon bounce facility. They currently offer a discount for a group of five or more people, and there are few restrictions on when or how the passes are used or who is…

Your company produces computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. How could you best define…

Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the…

Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the…

A company is reviewing its marketing and pricing strategies to see if it is doing enough to differentiate customer value segments. They offer five types of digital cameras and research shows that most…

A cycling studio switched from a pay-by-class fee structure to a pre-paid pass with 5, 10 or 20 classes. Why might customers prefer the pre-paid passes?

A catering company asks customers to pay for their events in two payments, with the second payment due six weeks prior to the event date. Using your knowledge of consumer price perceptions, why might…

FitStyle, a company that makes stylish and affordable athletic shoes, is trying to determine how many customer segments they can serve. Which of these indicates they may have difficulty serving a…