Home » Customer Value in Pricing Strategy » Review: Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther than the average ball and costs $6.99 per pack and a Magnum Force ball that travels 10 yards farther than the average ball and costs $4.99?

Review: Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther than the average ball and costs $6.99 per pack and a Magnum Force ball that travels 10 yards farther than the average ball and costs $4.99?

Customers prefer the High Flyer ball that travels 15 yards farther the average ball and costs $6.99 per pack.

Customers find that price is the most important attribute when comparing golf balls with these product attributes.

Customers prefer the Magnum Force ball that travels 10 yards farther the average ball and costs $4.99.

The High Flyer ball with those attribute levels has an overall utility of 1.14.

That’s right. The overall utility of the Magnum Force golf ball with the designated attribute levels is 1.25, which is higher than the overall utility of 1.14 for the High Flyer ball with the designated attribute levels.

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