Your team needs to gather information on your target segments’ willingness to pay for leather ankle boots. What would be the best way to get this information?

Do a conjoint analysis so you can consider price plus the warmth, comfort, and other attributes of the boots.

Do a conjoint analysis because you need to understand which features of the boots consumers are willing to trade off.

Administer a survey because it is important to simulate and consider the store shopping experience.

Conduct a survey because you only need price preferences plus your own data on cost.

Surveys are very useful when you need quick and easy feedback on potential prices.