Whole Course >>> What was the title of this course >>> Understanding User Needs
Though the methodology taught in this course can be used in a variety of contexts, the examples were focused on understanding user needs in the context of product or service design.
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This course focused on a specific form of qualitative research methodology that included semi-structured interviews and user observations as the main data-gathering techniques.
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Just as with playing a musical instrument, most of the content of this course involves skills that are best developed through practice. The difference between a novice and a virtuoso is time spent practicing.
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Qualitative data analysis is useful for condensing and making sense of a wide range of information.
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The kind of user needs assessment you learned overlaps with methodologies called “contextual inquiry” or “ethnographic research” or “qualitative research.”
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Hopefully, you didn’t need a hint to get this one right!
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The content of this course is often associated with design methodologies that are “human-centered,” “user-centered,” “ethnographic,” and focused on “user experience.”
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“Coding” is a technique used to annotate documents or transcripts that is sometimes used in qualitative research, but it was not taught in this course.
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During semi-structured interviews, you should feel free to follow up on threads of conversation without following the interview protocol strictly, but the protocol may still be helpful as a guide.
