User Needs Assessment and Qualitative Research >>> Which of the following is NOT a reason to conduct a user needs assessment >>> Understanding User Needs
Though it might be possible to use user needs assessment to understand whether some users prefer one version of a product or service over another, other research methodologies are much better suited for that task. All of the other responses listed are tasks for which user needs assessment is very well-suited.
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Interviews are a very common part of qualitative research methodology.
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The strengths of qualitative research include the ability to generate hypotheses, to offer explanations for phenomena, and to provide close-up, in-depth description.
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Qualitative research is very well-suited to exploring the range of ways in which people perceive a product or service.
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Yes, you could probably understand how some users feel about Coursera’s interface for quizzes with a couple of 60-120 minute interviews.
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Yes, you could probably understand most of the major problems of Word’s spell-checking feature with a couple of 60-120 minute interviews.
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User needs assessments are best conducted just before the design or re-design of a product or service.
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All three activities are almost always conducted in some form in any user needs assessment.
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Yes, you could probably understand most of the major problems of the line at the local post office with a couple of 60-120 minute interviews.
