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Which of these best describe a market situation in which the drivers of elasticity are most balanced?

A business that has established and grown an online channel that equals their retail channel

A small player that has gained 5% of a much larger player’s customers

A large player has 80% of the market share and a few smaller players each have 5-10% of the market share

An online store that is just branching out from retail sales

Smaller channels tend to be more elastic, but once an online channel is well established the prices in both places will be balanced due to the equilibrium of the market.

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Which of these companies has the highest elasticity?

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