Your company produces wooden porch furniture. Why would it be difficult for you to move the fair market value line higher for your line of Adirondack chairs?

 
 
 
 
 
 

Shifting the fair market value line higher is difficult, because it generally takes more than just some new product features. Companies have to be able to increase the brand appeal or or tap into a value segment that has a higher willingness to pay.

Other Questions Of This Category