This price most likely won’t pass the “laughability” test, as customers may not believe a store of this type should be selling a sofa that is that much more expensive than its other products.
A popular store that specializes in ready-to-assemble and affordable furniture is adding a high-end luxury leather sectional sofa to its product line. They are considering a price of $6379, which is over $3200 more than any other sectional sofa in their inventory. Why might this item and price be problematic for the company?
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