When Gretchen and Beien went shopping for their first washing machine and dryer, they were pretty overwhelmed with the number of options. They researched carefully before narrowing their choices down to one brand. Their preferred brand has three washers:

 
 
 
 
 
 

That’s right. The retailer has provided Option 1 as a price decoy to make it easier for consumers to make a trade-off decision. Most consumers will choose Option 3.

Other Questions Of This Category

When Gretchen and Beien went shopping for their first washing machine and dryer, they were pretty overwhelmed with the number of options. They researched carefully before narrowing their choices down…

Gretchen and Beien have purchased their first house and are thrilled to have a laundry room after using a public laundromat for years. Which of the following laundry room purchases will most likely be…

Gretchen and Beien have purchased their first house and are thrilled to have a laundry room after using a public laundromat for years. Which of the following laundry room purchases will most likely be…

Imagine you are on a team responsible for pricing blenders. Your current product lineup includes two blenders with distinct features:

A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. They've planned and budgeted carefully because they need to buy enough furniture and goods to…

FitStyle, a company that makes stylish and affordable athletic shoes, is thinking of differentiating its shoes based on weight, support, and footbed cushioning. They've made a price ladder to compare…

You are the owner of a furnishing store appealing to buyers who have a broad range of consideration sets and product requirements. How might you best price and market furniture to allow trade offs?

Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You've identified the next…

Review: Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You've identified the…

Selena's family is purchasing a recreational travel trailer for a trip to the western United States. Which of the following experiences in the buying process would affect the emotional value drivers…

Review: Selena's family is purchasing a recreational travel trailer for a trip to the western United States. Which of the following experiences in the buying process would affect the emotional value…

Your team is in the middle of a debate about whether or not they can use demand forecasting to predict the probability that an individual will buy your new wall-mount bottle opener. You've been…

Review: Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther…

Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther than the…

A company that designs and manufactures desk organizers and accessories is analyzing the features and prices of its product line. They want to compare these to the product prices and features of the…