: A company is reviewing its marketing and pricing strategies to see if it is doing enough to differentiate customer value segments. They offer five types of digital cameras and research shows that most consumers are purchasing the two lowest priced cameras in the product line. These camera models include the most coveted features and are popular with a wide range of consumers. Which of the following strategies might best help the company manage what customers pay by segment? View
: A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. They’ve planned and budgeted carefully because they need to buy enough furniture and goods to furnish their living room and set up their kitchen. These purchases are very important because they’ll be hosting large study groups and preparing meals with frequent guests in these rooms. What type of decision-making process best describes these purchases? View
: Which of the following best describes a company that is well-positioned to expand into a global market and sell to consumers at the bottom of the income inequality pyramid? View
: Patrick and Jen own an indoor moon bounce facility. They currently offer a discount for a group of five or more people, and there are few restrictions on when or how the passes are used or who is considered a group. How might the group discount create a problem Patrick and Jen would rather avoid? View
: Melika has an internship at an office downtown. She enjoys eating lunch out twice a week, but her lunch break is short and she needs to be careful about keeping costs down. How would you best describe her purchasing process? View
: Gretchen and Beien have purchased their first house and are thrilled to have a laundry room after using a public laundromat for years. Which of the following laundry room purchases will most likely be a low involvement process? View
: You are an executive with an international chain of boutique hotels. Your hotels in downtown city locations sometimes have vacancies during the week. Which of the following criteria best describes this situation and helps you select a pricing strategy? View
: A popular high-end reusable water bottle company decides to release a lower-priced and less designer version of their product, which will be sold exclusively at a big box retailer. How might you best describe this pricing strategy? View
: Your company designed an ergonomic snow shovel that costs $15 to make. Your company wants to earn a 20% margin, and competitors are pricing comparable snow shovels at $17. Using the target-cost pricing strategy, how much should your company charge for the snow shovel? View
: You are stocking up for the week at your favorite grocery store. On which of the following items would you expect to see the smallest per-unit price discount? View
