: Imagine you are an intern and have been invited to a meeting where two potential investment opportunities are being discussed. Project Avalon has an initial investment of $200,000, a return rate of 10%, and a revenue of $350,000. Project Green has an initial investment of $250,000, a return rate of 10%, and a revenue of $450,000. How would you expect the team to continue the comparison of the two companies? View
: You run a local catering business that specializes in catering large events as well as providing personal chef services for individual clients. You often have a significant increase in demand around the holidays, with more events and more elaborate pre-packaged holiday meal requests from clients. Which of the following criteria best describes this situation and helps you select a pricing strategy? View
: An indoor waterpark and hotel is often not fully booked once outdoor pools and waterparks open for the summer. How might the indoor waterpark face some risks if they use marginal cost pricing? View
: Your new company hasn’t done much to analyze customer lifetime value, but you are trying to convince your team that it is important. How would you explain the conclusions that can be drawn from these analyses? View
: You have direct marketing experience, and you’ve just joined a small startup magazine publishing company. How might you explain the significance of calculating the customer lifetime value (CLV) of the publishing company’s customers? View
: The leading brand of scissors decides to take advantage of back to school sales by increasing the manufacturing price they ask from retailers. How might a large chain of office supply retail stores react if they are motivated to increase their own profits? View
: Imagine you work for the manufacturer of a skateboard company. You’ve created a demand schedule and have done a great deal of pricing research. You’re excited to work with a large distributor and are trying to come up with a manufacturing price to charge them for the skateboards and avoid common problems when selling through channel intermediaries. Which of the following is the ideal strategy to adopt? View
: If the annual discount rate is 10%, what is the discount rate between purchase occasions that could be used to calculate the customer lifetime value of a newly acquired customer? View
