: A large company that designs gaming computers is about to release a number of new products and product design features. Which of the following would most likely be considered a possible price discrimination violation of the Clayton Act? View
: A company is considering whether or not they can enter a market that has established companies. Which of the following best describes the sequential game they might have in this scenario? View
: Your company manages office supply orders and deliveries for other businesses. You are looking for ways to segment the B2B marketplace. Which of the following strategies should you avoid? View
: A popular store that specializes in ready-to-assemble and affordable furniture is adding a high-end luxury leather sectional sofa to its product line. They are considering a price of $6379, which is over $3200 more than any other sectional sofa in their inventory. Why might this item and price be problematic for the company? View
: Now that your team has calculated intermediate prices for your line of coffee makers, what would be the best way to price P4 for consumers? Here’s the data for reference: View
: The owners of a coffee shop are reviewing their discounts and promotions. Which of the following discounts would cause the shop to lose the most margin due to customers with a higher willingness to pay taking advantage of a lower price? View
: Consider the base and additional product offerings below. Which product would you bundle with your base offer to create the most economically sound bundle opportunity? View
: You work for a company that makes luxury watches. The prices of watches in your product line could best be described as ranging from moderately to super expensive. Your team is considering whether or not to add a lower entry price watch to the product line. How might this decision impact pricing and sales of the product line? View
: Your company needs to set prices for a line of coffee makers. Using the information below and the Weber-Fechner Law of Pricing, how would you calculate the price for intermediate product P3? View
: Retail clothing stores in Brazil are a rapidly growing market. A popular clothing store chain is trying to increase its profit by offering strategic discounts to its customers. Which of the following offers should the store reconsider as it may not keep customers paying in line with their willingness and ability to pay? View