The owners of a coffee shop are reviewing their discounts and promotions. Which of the following discounts would cause the shop to lose the most margin due to customers with a higher willingness to pay taking advantage of a lower price?


By offering the discount to all customers, the shop is missing out on a chance to profit more from customer segments who may have a higher willingness to pay. The store may want to consider a way to offer this discount to only the segment of their customers who have a lower willingness or ability to pay.

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