Your company manages office supply orders and deliveries for other businesses. You are looking for ways to segment the B2B marketplace. Which of the following strategies should you avoid?
3.
Question 3
Your company manages office supply orders and deliveries for other businesses. You are looking for ways to segment the B2B marketplace. Which of the following strategies should you avoid?
1 point
Offer large, urban companies exclusive discounts.
Charge different rates for companies who want guaranteed same day, next day, or three day delivery.
Adjust prices for companies that use a lot of paper and paper-related products.