: Review: Your company manufactures jewelry and t-shirts related to popular movies and television shows. Your pricing team is reviewing current and recent changes to pricing and business practices. Which of the following would raise concerns that you may not be in compliance with antitrust laws or best business practices? View
: Your company has just created a product that tests multiple types of radiation emitted by hospital equipment. While this device is innovative and may replace several other devices that hospitals use, it is expensive to produce and somewhat difficult to learn how to use. How might you best encourage buyers to purchase your product? View
: Imagine that you are on the pricing team at Move. It is August, a big month for back to school sales, and Cali has just made a second price cut on school uniforms. You did not respond to the first price cut. What would be the best next move your team could make? View
: How might Sparkle best evaluate their market position and possible options in the uniforms category for the various customer segments? View
: Your company makes a market growth phase bicycle pump that is purchased by many customer segments. How might you best price in this market? View
: How might Cali best evaluate their market position and possible options in the stylish clothing category for the various customer segments? View
: A company that manufactures DVD players is facing diminishing sales in the market decline phase. How might they best address the declining demand? View
: As home surround sound stereo systems reach a mature market phase, manufacturers are finding that the systems aren’t as popular with consumers. How might they respond and adjust as demand for the systems levels off? View
: You and some fellow graphic designers have created software that helps people create infographics using a series of templates and suggested layouts. You have had a limited release, and you are still trying to build market share. How might you best encourage buyers to purchase your product? View
: In which of the following scenarios would a company best be able to use competitor pricing models? View
