Your company has just created a product that tests multiple types of radiation emitted by hospital equipment. While this device is innovative and may replace several other devices that hospitals use, it is expensive to produce and somewhat difficult to learn how to use. How might you best encourage buyers to purchase your product?

 
 
 
 
 
 

For a development phase product that is expensive to produce and complicated to use, hiring sales people to make direct sales may be the best way to reach potential customers.