Review: Selena’s family is purchasing a recreational travel trailer for a trip to the western United States. Which of the following experiences in the buying process would affect the emotional value drivers for Selena and her family?

 
 
 
 
 
 

Emotional value drivers relate to how customers feel about a product based on their perception of the brand, its reputation, and their personal experience. Meeting and sharing stories and moments with other owners of the same brand trailer will most likely enhance the emotional value drivers for Selena and her family.

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