Home » Innovation Through Design: Think, Make, Break, Repeat » True or false? Customer-focused research can help uncover customer needs that have previously been overlooked. True or false? Customer-focused research can help uncover customer needs that have previously been overlooked. 2. Question 2 True or false? Customer-focused research can help uncover customer needs that have previously been overlooked. 1 point True False Other Questions Of This Category Why is customer-focused research important for innovation?Which of the following answers are true? (Select all that apply) Understanding your user or customer can be done through:What is design thinking? (Select all that apply)Personas are created from: (Select all that apply)Why are personas used during the design thinking process?True or false? Prototypes are complete, finished versions of the final product.True or false? Personas are created from fictional information to represent typical users, customers or other stakeholders?Which of the following tools can be used for supporting the thinking part in a human-centred design process? (Select all that apply)According to Donald Norman, what is the difference between “affordance" and "perceived affordances”? Norman, D. A. (1999). Affordance, conventions, and design. Interactions, 6(3), 38-43.…According to the lecture: 'Translating insights into innovative opportunities', what did the case study of Kimberly-Clark highlight? (Select all that apply)Data collected during the design thinking phase can be turned into:When can user-based evaluation methods be used?How does Norman believe user errors and mistakes can be eliminated through the evaluation phase of the design process? (Select all that apply) Norman, D. (2018, January 16). What went wrong in…(Select all that apply) Prototyping early and often is beneficial because it:Why is sketching considered a good tool for concept generation? (Select all that apply)