Home » Customer Value in Pricing Strategy » You work for a company that has created wooden blocks based on famous architectural sites. You are going to conduct a survey to measure customers’ willingness to pay. Which of the following would be the best question to include in your survey?

You work for a company that has created wooden blocks based on famous architectural sites. You are going to conduct a survey to measure customers’ willingness to pay. Which of the following would be the best question to include in your survey?

Would you pay more for these blocks if they were hand painted?

At what price would these blocks be so inexpensive that you would doubt their quality?

How much would you pay for these blocks if they included a wooden storage box?

How much would you pay for these blocks?

This question will help you establish the minimum amount people are willing to spend on the blocks. When combined with data on the maximum amount, the company should be able to get an initial analysis of consumers’ willingness to pay.

Your company has completed its survey on wooden blocks based on famous architectural sites. Analyzing the results below, how could you explain why the price that the maximum number of respondents…

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