Imagine you’ve just joined a company that is setting prices for a new product and needs to measure willingness to pay. Why might you try to convince your team to conduct a survey?

 
 
 
 
 
 

Surveys are a great way for teams to inexpensively and quickly measure consumers’ willingness to pay.

Other Questions Of This Category

Your team needs to gather information on your target segments' willingness to pay for leather ankle boots. What would be the best way to get this information?

You work for a performing arts center that is a venue for concerts, plays, dance performances, and other events. The owners are considering the possibility of creating annual season passes in addition…

You work for a company that has created wooden blocks based on famous architectural sites. You are going to conduct a survey to measure customers' willingness to pay. Which of the following would be…

Your company produces computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. How could you best define…

A company is reviewing its marketing and pricing strategies to see if it is doing enough to differentiate customer value segments. They offer five types of digital cameras and research shows that most…

Imagine you work at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team has created a price piano in order to better understand hot price points…

Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the…

Imagine you are on a team that is designing reusable water bottles. You are currently thinking of a model that has a capacity of 24 oz, keeps beverages cold for 12 hours, and costs $32. Use the…

You are part of a team designing and marketing a new product that will launch in South America. Your company's last global market campaign targeting consumers at the bottom of the income inequality…

How would you best improve the following listing for baby diapers? soft and gentle for baby's skin easy to tell when wet or soiled unscented $34.99

Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You've identified the next…

Review: Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You've identified the…

FitStyle, a company that makes stylish and affordable athletic shoes, has determined that it needs to focus on one customer segment rather than trying to serve multiple customer segments. How could…

Imagine you are on a team responsible for pricing blenders. Your current product lineup includes two blenders with distinct features:

Your team at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories, is looking for ways to optimize prices on glow products sold at concert venues. How could…