: The Harrah’s story from Video 3-3, Why Analytics Requires Process and Incentive Changes, timecode 00:32 illustrates that: View
: The search engine advertising graph from Video 3-2, Why Analytics Requires Managerial Judgment, timecode 1:53 fails to show that search engine advertising works because View
: When people have positive intentions but fail to act on those intentions, which of the following strategies should persuaders consider? View
: In order for explicit behavioral planning to be successful in getting people to act consistently with their attitudes and intentions, View
: Making people feel bad (guilty, hypocritical, uncomfortable) about failing to act consistently with their attitudes can be a risky strategy for inducing behavior change because View
: To encourage home energy conservation, an energy company includes a small card (with different kinds of messages) along with the customer’s bill. Which of the following messages would be descriptive norm messages? View
