Imagine you work for Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team needs to price a new glow wedding package. Which of the following offers would customers be likely to prefer?

 
 
 
 
 
 

Customers will perceive this offer as two gains–the 25% discount and free shipping–and no loss. This option will be best received from the psychological perspective of customers.

Other Questions Of This Category

Your team at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories, is looking for ways to optimize prices on glow products sold at concert venues.…

Imagine you work at Glow, a company that sells glow in the dark products such as glow sticks, wands, and accessories. Your team has created a price piano in order to better understand hot…

Imagine you work for FitStyle, a company that makes stylish and affordable athletic shoes. Your team needs to price the newest running shoe. Which of the following offers would customers be…

Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards farther…

Review: Take another look at the conjoint analysis output data on golf balls. Which of these best describe the product customers would prefer between a High Flyer ball that travels 15 yards…

Patrick and Jen own an indoor moon bounce facility. They currently offer a discount for a group of five or more people, and there are few restrictions on when or how the passes are used or who…

You own a market and campground supply shop just outside a very popular camping destination. You are planning a sale for an upcoming summer holiday weekend that will be very busy. Which of the…

A company that designs and manufactures desk organizers and accessories is analyzing the features and prices of its product line. They want to compare these to the product prices and features…

Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You've identified the…

Review: Your company sells computers and other digital devices, and it is branching out to televisions now too. You are on the pricing team and need to find a value-based price. You've…

A catering company asks customers to pay for their events in two payments, with the second payment due six weeks prior to the event date. Using your knowledge of consumer price perceptions,…

Imagine you are on a team responsible for pricing blenders. Your current product lineup includes two blenders with distinct features:

Imagine you've just joined a company that is setting prices for a new product and needs to measure willingness to pay. Why might you try to convince your team to conduct a survey?

A group of new roommates has driven two hours to a popular store that sells ready-to-assemble furniture. They've planned and budgeted carefully because they need to buy enough furniture and…

Selena and her family decided to purchase a recreational travel trailer that was priced higher than its competitors, but the company offered a rebate and had a chart that showed how the…