Home » Market and Competition in Pricing Strategy » Your company manages small convenience stores located in hotel lobbies. In this arrangement, you operate in both the B2B environment with your hotel clients and the B2C market with your store customers. How could you implement a pricing or business strategy that will most likely comply with current and upcoming antitrust legislation?

Your company manages small convenience stores located in hotel lobbies. In this arrangement, you operate in both the B2B environment with your hotel clients and the B2C market with your store customers. How could you implement a pricing or business strategy that will most likely comply with current and upcoming antitrust legislation?

Survey your own customers to determine which items to stock in the store and how much customers are willing to pay.

Offer a discount but require hotels to sign agreements for a certain number of hotel convenience stores in large city hotels if they want you to set up convenience stores in smaller, less busy hotels.

Ask the hotels for data on their clients to determine how much to charge certain customer segments or even individual customers.

Pay less for items that will be stocked in stores located in less busy hotels.

As shelf space is limited in the small space, your store needs to determine which products to carry and which ones will be most profitable. By surveying your own customers, you can avoid potential privacy concerns about getting guest data from the hotel and make pricing decisions that will increase value for your customers.