short-term consequences than long-term consequences, because short-term consequences are generally more important to people
short-term consequences than long-term consequences, because short-term consequences are generally more vivid (more real) for people
b and c (short-term consequences than long-term consequences, because short-term consequences are generally more important to people & short-term consequences than long-term consequences, because short-term consequences are generally more vivid (more real) for people)
none of the above, because people differ in the degree to which they are focused on long-term versus short-term consequences